The Little Book of Charisma

Applying the art and science

By: David Hodgson


Or purchase digital products from our partners:


Products specifications
Attribute nameAttribute value
Size174mm x 124mm
PublishedSeptember 2010

Charisma=C, Art=A, Science=S, Practice=P

The most skilful performers and communicators understand and apply the best of art and science.

You can either use this knowledge to enhance your own communication skills (to Jedi Master standard) or to be more aware of the techniques deployed by those seeking to influence you.

The book is a breathless, informative and funny journey through factors contributing to excellence in communication. Subjects include the six rules of influence, creating a powerful performance, constructing speeches, how to avoid being manipulated by advertisers, steering clear of the arrogance trap and which emotions to build in an audience (and in which order).

Picture for author David Hodgson

David Hodgson

David Hodgson is a training consultant and author who works with teachers and students across the UK and abroad. He has written a number of books to help teachers and students thrive in the classroom and beyond.

Bel Mooney recommends The Buzz in the Daily Mail.

Click here to listen to David on the TES podcast, speaking about how schools and colleges can provide high-quality careers advice.


Write your own review