Sid Jacobson has been working in NLP since 1978, and was one of the early trainers certified by the Society of NLP. Though beginning as a psychotherapist, he has worked broadly in NLP as a researcher, trainer and consultant to professionals, hospitals, schools, clinics, businesses and public and private organisations. He holds a PhD in Clinical Psychology and is an expert on the application of NLP to education and training. He founded and directs the South Central Institute of NLP in New Orleans.